Digital transformation: Replatforming for sustainable e-commerce optimization
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From crisis management to a complete digital solution
ab-in-die-BOX.de operates specialized online stores for Euro standard boxes and plastic logistics containers in Germany and Austria. What began as pure online marketing support has developed into a comprehensive digital solution. TWT gained the trust of ab-in-die-BOX.de during the necessary optimization of the online store replatforming and became a digital full-service partner from then on. TWT was committed to getting the project back on track. In order to modernize the aging online store, the upgrade of the store system, which had already begun and was associated with technical complications, was handed over to TWT.
- Type
- Transaction Platforms & Commerce
- Services
- Online-Marketing-Strategie und Data Analytics, Betrieb, Maintenance und Support, Development & Implementation, Übernahme von Bestandsprojekten, Project Management
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From necessity to success: TWT as a reliable full-service partner
ab-in-die-BOX.de was looking for a new digital partner who could implement upcoming online marketing measures for the online store and the social media presences. At the same time, the old Magento 1 store was to be replatformed to the new Magento 2 platform, as the previous Magento version was beginning to cause high costs and delays.
Technical problems and insufficient know-how made the success of the project particularly difficult and called for professional support. In this situation, ab-in-die-BOX.de opted for TWT as a new partner, who not only took over the online marketing, but also successfully completed the critical replatforming.
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The whole package: e-commerce and online marketing
TWT, as an experienced digital enabler and full-service specialist, took over the repair and technical development of the store as well as the ongoing online marketing for ab-in-die-BOX.de during a critical phase - always with the aim of supporting the customer in the long term.
The migration to Magento 2 was successfully finalized and brought to version 2.4.5, with a new, modern frontend based on Hyvä. In addition, TWT implemented a customized hosting environment and completed the full data migration,to make the operation permanently stable and future-proof.
In the field of online marketing, TWT implemented a strategy coordinated with the client that included Google, SEO, social media and newsletter marketing. By combining e-commerce support with the optimization and support of online marketing measures, a holistic and target group-oriented platform was created.
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The partnership-based cooperation ensured a holistic, customer-oriented solution in which TWT acts as a reliable consultant who not only provides continuous support with expertise, but also stands by ab-in-die-BOX.de's side as a competent partner in the long term.
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More business, fewer complications
Due to its e-commerce expertise, TWT successfully established a stable and scalable store platform on Magento 2. Stability and user-friendliness were significantly improved, leading to a measurable increase in customer and order numbers. The successive optimization of the marketing strategy, including harmonious coordination of store and social media activities, will strengthen ab-in-die-BOX.de in the long term.
In the course of the successful collaboration in online marketing, we handed over the further development and support of our Magento store to TWT to make it fit for the future. In TWT, we have a reliable partner at our side who is highly committed to helping us and supports us with their expertise.
Sonja Müller, Managing Director of ab-in-die-BOX.de OHG
