TSG Hoffenheim

Brand love drives cookie acceptance

Rasenfläche auf der ein Fußball zu sehen ist mit Fuß in Sportschuh daneben.

Data protection with team spirit – for fans and brand

The TSG Hoffenheim soccer club was faced with the challenge of having to adapt its consent management to new data protection requirements. The old banner did not offer an option to reject and did not match the corporate design. In addition, an outdated version of the consent management platform led to a technological and regulatory imbalance.

Type
Data & Analytics
Services
Consent Management
Insight_TSG Hoffenheim
Consent rate on the sidelines: time for strong consent management

Well-designed consent management ensures compliance with legal requirements. It also strengthens user trust by giving them control over their data. This leads to more usable data and sustainable business success.

Challenge

The previous consent banner impaired user-friendliness and also brought various challenges in terms of technology and data protection. The outdated design lacked essential options such as the ability to reject cookies directly. This jeopardizes legal compliance. Companies that do not comply with data protection regulations not only risk high penalties, but also the loss of user data and trust. 

The goal was to ensure legal compliance, improve the user experience, increase the acceptance rate and guarantee higher data quality.

Solution

Optimized consent management - intuitive and authentic 

TWT developed a customized consent management system based on Usercentrics, the leading provider of consent management solutions, which is perfectly tailored to the requirements of TSG Hoffenheim. Our solution combines user-friendliness and data security. The new consent banner is intuitive, fully data protection compliant and fits seamlessly into the “We. The TSG” design. It offers clear, equal options for “Accept”, “Decline” and “Customize” to ensure an optimal user experience. With a harmonious look and intuitive elements, we were able to increase efficiency and sustain user confidence.

tsg hoffenheim-consent 1 entsg hoffenheim-consent 2 en
Success

The new consent banner: A win for TSG Hoffenheim!

The implementation of our updated Consent Management Platform (CMP) by Usercentrics aimed to achieve several key objectives, including compliance with regulatory standards and the strengthening of user trust.

The result is a seamless integration across various platforms, enabling TSG Hoffenheim to consistently adhere to data protection regulations and significantly minimise the risk of penalties. Through these measures, user acceptance increased by 22 percentage points, leading to higher-quality data and laying the foundation for optimised business decisions and sustainable digital growth.

Infografik mit 22 Prozentpunkten Zuwachs.

These measures increased user acceptance by 22 percentage points, which led to higher quality data and formed the basis for optimized business decisions and sustainable digital growth.

“The collaboration between the TWT Group and TSG Hoffenheim is a prime example of how consent management can be used as a strategic advantage. While many companies see the issue as an annoying obligation, TSG Hoffenheim has recognised that effective consent management offers much more.”

Viraphong Vongpraseut, Coordinator of B2C Sales & Digital Marketing TSG Hoffenheim