Wörwag Pharma

Getting closer, helping better: Digital refresh for corporate website

Eine lächelnde Frau fährt mit dem Rad durch einen Park

From city pharmacy to international pharmaceutical company

Wörwag Pharma has been developing and producing medicines for over 50 years. From the Swabian town of Böblingen to over 35 countries. The previous online presence could no longer keep up with this success story. Time for a relaunch!

Type
Digital Experience Platforms & Corporate Websites
Services
Strategy, Concept, Design, Requirements Engineering, Entwicklung & Implementierung, Online-Marketing-Strategie und Data Analytics
Ansicht der Startseite von Wörwag-Global
Sensitivity required

In a series of workshops at the start of the project, we identified the core needs of three very different target groups for the website: Patients as well as medical professionals and employees expect an approach and benefits communication tailored to them. In the highly regulated healthcare sector, however, there are strict limits to how information can be communicated digitally.

Verschiedene Ansichten der Wörwag Website auf Desktop und Mobile
Operation successful

Thanks to our many years of experience in the pharmaceutical sector and close coordination with the project managers on the client side during implementation, we were able to overcome this challenge. In the interests of all target groups:
Patients are now offered valuable information about manufacturers and products in an easily digestible way and in the shortest possible time.
Medical professionals can find the new protected area with training courses, studies and specialist information via familiar access channels (DocCheck in the German version of the website).

Mobile Ansicht eines Ratgeber-ArtikelsMobile Ansicht einer ProduktseiteMobile Ansicht des Fachbereichs für Ärzte und Apotheker

Current and potential new employees can find out what makes Wörwag Pharma special as an employer in the careers section.

Ansicht der Karriere-Website von Wörwag

Our friendly design language takes users of all target groups by the hand, ensures a pleasant visit and makes it easier to access the relevant information.

Bildwelt der Wörwag WebsiteFarbpalette der Wörwag Website
Success

Based on the successful relaunch of the German company website and the global company website, we are now bringing the new website construction kit to 21 other countries. In future, TYPO3 as a content management system will allow those responsible in all countries to enter their own content independently and conveniently, where previously agencies or freelancers had to be commissioned in various CMSs.

I would like to thank TWT for their professional and tireless efforts, especially shortly before going live.

Agnes Ungar, Manager Corporate Communications Wörwag Pharma