Figure: Schematic Breakdown of TWT Interactive in Market and Competence Fields

Flexible Division into Market and Competence Fields

The organizational structure, which is unique for digital agencies, consists of two interconnected levels including the market and competence fields. The five market fields, with a clear focus on the industry and individual business model, serve as a link to the contact person on the customer side. In addition, the creative, conceptual, technological and analytical competence of the agency is concentrated in four competence fields and are made available to the respective market field as a service.  

Nine experienced digital experts are responsible for the market and competence fields and report in their role as Director directly to the Managing Directors Dinah Erdmann and Marc Heydrich. 

Figure: TWT Interactive management with Managing Directors Dinah Erdmann and Marc Heydrich (center)

TWT Beat - A Model for Operational Excellence and Sustainable Growth

The innovative organizational structure is supported by the new strategy model TWT Beat. The construct reflects the changing conditions in the collaboration between large companies and agencies and serves as the basis for successful digital transformation processes.

TWT Beat focuses on four core areas where added value through sustainable growth can be created for clients by TWT Interactive: Business Strategy, Engagement Management, Agile Change Factory and Traction & Expansion. The strategy model allows increased focus on operational excellence in the context of a strategic framework and enhanced understanding of digitization as a holistic change process at the highest corporate level.

"The new organizational structure and the supporting TWT Beat model will serve as an accelerator to an already dynamic digital market. As an innovation driver, we provide a service that is flexible, to a high standard and strategic with the ultimate goal of enabling sustainable business development for our clients,” says Marc Heydrich, Managing Director TWT Interactive.

Figure: TWT Beat Model 

Restructuring Adapts to Dynamic Market Change

The TWT Interactive restructure is driven by a rapidly changing market for digital agencies. Increased investment by large companies in the development of digital products and services created demand for disciplines such as user experience, analytics, social medial and e-commerce.  This combined with the evolution of digital transformation contributes to the need for holistic change at the C-suite level and desire for sustainable value creation to organisations.

The restructuring of TWT Interactive was completed as part of the restructuring of TWT Digital Group, which was finalised in January.

About TWT Interactive GmbH

We are TWT – the Full-Service-Agency for the digital age. As architects of digital transformation, 110 employees create the foundation of tomorrow´s world. The company was founded in 1995, and since 2018 it is part of TWT Digital Group. The portfolio encompasses holistic strategic consulting, creative concepts, innovative designs and the technical implementation of sophisticated digital projects.The company’s headquarters are in Düsseldorf, with additional offices in Cologne and Berlin. As a powerful partner for sustainable corporate success, TWT Interactive works forrenowned clients such as Bosch, Commerzbank, Deutsche Bank, BASF, nolte Küchen, Henkel, Geberit, Bayer, Deutsche Telekom, Johnson & Johnson, Vaude, Merck and many more. TWT Interactive operates globally within the agency network “thenetworkone” and is one of the  leading  german BVDW-Network agencies. TWT Interactive leverages their relationships with their strategic partners to create a collaborative and comprehensive ecosystem.

About TWT Digital Group GmbH - Creating Digital Success

TWT Digital Group GmbH unites seven subsidiaries and works with more than 380 employees passionately as a full-service provider to the digital transformation.The group accompanies numerous clients in the areas of Digital Strategy, Creation, Technology, Operations and Service. Through its affiliate agencies, it brings together digital solutions such as digital brand marketing, social media, digital healthcare, design thinking, enterprise search, e-commerce, online marketing, e-mail marketing, data analytics, professional hosting, IT services and e-business. With strong strategic partners, TWT Digital Group has an agile and powerful ecosystem.TWT Digital Group serves well-known clients such as Mondelēz, Nestlé, Commerzbank, Santander, Gothaer, Deutsche Bank, nolte Kitchens, Henkel, Bayer, Deutsche Telekom, Johnson & Johnson, Vaude, Merck, Rose, Abott, Lilly, Covestro, COOP Switzerland or FUJIFILM ,The group is headquartered in Dusseldorf and offices in Cologne, Bergisch Gladbach, Heidelberg and Berlin.