Coop

Online grocery shopping

Ein grünes Bild, auf dem zwei Hände frisches Obst aus einer Verpackung auspacken. Neben der Verpackung liegen drei kleine Kartoffeln und ein Radieschen.

One-stop solution for a omni-channel platform

Retail and wholesale company Coop wanted to relaunch and standardize their e-commerce platform – but faced complex demands and challenges when it came to design and implementation.

Type: Onlineshop

Services: Strategy, Consulting, Project Management, UX, UI

Insights

As much as people love to shop online, companies still struggle with digitalization.

80 %

of the Swiss regularly shop online.

66 %

of all retailers state that digitalization is a major challenge for their company.

Solution

The shortest route to MVP

Using our agile program model, we developed the scope for our MVP together with Coop in only 12 weeks.

Due to the strict schedule, we quickly determined user stories and requirements in several co-working sessions with mixed teams.

Research. Design. Test. Repeat.

Core pages and functions were prototyped and tested in an iterative process.

Ein Bild mit vielen verschiedenen Handy-Mockups, auf denen unterschiedliche Seiten zu sehen sind.

Results

The new coop.ch page launched just weeks after the Covid-19 pandemic did. It gave Coop the opportunity to deliver on a staggering number of online orders during lockdown, benefiting from an optimized UX and streamlined processes.

+45 %

sales growth in the first 6 months

1.3

billion sales in total in 2021

1.1

million customized deliveries from Coop's unique Deli counters in 2021